Boomers, if you’re wondering why Bitcoin feels like the new gold rush, look no further than corporate treasuries. As of mid-2025, publicly traded companies hold over 796,000 BTC, worth billions, according to BitcoinTreasuries.NET and CoinGecko. Leading the charge is MicroStrategy, which added 10,100 BTC in June for $1.05 billion, bringing their total to 597,325 BTC—about 3% of all Bitcoin in circulation. Their average purchase price? $66,384 per coin, per Bitbo.io.

Tesla isn’t far behind, holding 11,509 BTC worth $1.24 billion, despite selling some in 2022. Other players like Marathon Digital and Semler Scientific are following suit, raising capital through debt and stock to buy more BTC. This trend, dubbed “Bitcoin treasury companies” by Forbes and Schwab, is accelerating in 2025 as firms seek protection from inflation and currency debasement.

For retirees, this signals Bitcoin’s maturity as a store of value. Companies are treating BTC as digital gold, hedging against fiat erosion. At Simply Learn Crypto, our membership program provides weekly updates on these trends, helping you decide if it’s right for your portfolio. With debasement at 3-4% in the U.S. (Investopedia), now’s the time to learn.